Tall and tanned and young and lovely the girl from Nova Iguaçu… Wait, what?!
Matte Leão wanted to make its way to the peripheral zones of the state of Rio de Janeiro. To make that work, we spoke to people who lead the dissemination of the street culture going on in Nova Iguaçu in that area.
The result was an interactive digital map with all the spots where poetry, music and art are created over there and many invites sprayed all over the city for people to enjoy those events with a refreshing Matte Leão in their hands.
Role: copywriting