CASAFARI

If you know anything about the startup world, you know that a Marketing professional has to do it all. From PR to social media, from the SEO strategy to actually writing blog articles and landing pages, from sales presentations to email marketing. At CASAFARI I rolled up my sleeves, measured the successes and rerouted what needed rerouting. Growth and lead generation were my goals - and they were reached!

Website and Landing Pages - SEO & GEO

Product pages

I was responsible for both content creation and SEO strategy. Searches on Google became the company’s largest source of traffic (around 50-60%, of all visitors, can you believe it?) across all six languages we worked with.

 Blog articles

Nothing more important for those who work on the property market than updated information, right? So, I made sure they were on par with the news by creating blog articles about trends and changes on the market, updates on CASAFARI’s tools, tips for real estate professionals and customer stories about the company.
All of it using SEO techniques and translated to 5 other languages besides English.

And, when AI came, it was time we pivoted and focused on GEO, bringing qualified leads from LLMs to our funnel.

Social Media

Engaging copies, interesting content, real people, that’s what good social media is all about, right? Or, at least, that’s what the results show. During the first 3 years working for CASAFARI, in which social media were the focus of our communications strategy, I helped to grow our audience by 91% on LinkedIn and 145% on Instagram.

PR

The work with PR focused mainly on the Portuguese market. Over three years, CASAFARI’s name showed in articles about the most relevant changes on the real estate scenario, being a source of market data for media outlets such as Forbes, Jornal Económico, CNN, Observador, Expresso, Lusa and Sapo.