CASAFARI

If you know anything about the startup world, you know that a Marketing professional has to do it all. From PR to social media, from SEO strategy to blog articles, from sales presentations to events merchandising, at CASAFARI I rolled up my sleeves, measured the successes, rerouted what needed rerouting and aimed for growth.

Social media

Engaging copies, interesting content, real people, that’s what good social media is all about, right? Or, at least, that’s what the results show.
In 3 years working for CASAFARI, I helped to grow our audience by 91% on LinkedIn and 145% on Instagram.

Click to see each post in details.

 Blog articles

Nothing more important for those who work on the property market than updated information, right? So, I made sure they were on par with the news by creating blog articles about trends and changes on the market, updates on CASAFARI’s tools, tips for real estate professionals and customer stories about the company.
All of it using SEO techniques and translated to 5 other languages besides English.

PR

The work with PR focused mainly on the Portuguese market. Over three years, CASAFARI’s name showed in articles about the most relevant changes on the real estate scenario, being a source of market data for media outlets such as Forbes, Jornal Económico, CNN, Observador, Expresso, Lusa and Sapo.

Website

As per the website, I was responsible for both content creation and SEO strategy. Searches on Google became the company’s largest source of traffic (around 50-60%, of all visitors, can you believe it?) across all six languages we worked with.