Aaand we are live! Oi is a telco company that sponsored Rio2C, Latin America’s greatest creativity, innovation and content conference. Following the motto “Connection in every way”, we covered Rio2C live for Oi’s social media and showed engaging the event could be.
On Instagram, we chose to talk about connections: from the concerts to the talks and to the technological experiences. And what better way to do this than showing everything the conference had to offer?
On Facebook, we were all about making the audience feel like they were living the Rio2C experience. So, we’ve invited everyone to watch lives straight from the conference rooms and broadcasted exclusive interviews.
On Twitter, the keyword was content. We’ve live-tweeted straight from the talks and lectures so the audience could grasp every ounce of knowledge shared in there.
